Parameters and metrics in Rank Tracker
Metrics
Volume
The average number of times the keyword was searched over the past twelve months divided by 12 in a specific country and search engine.
Position
Keyword position in search engine results page for the last day selected in the calendar.
Visibility
This is Sitechecker's internal metric. Visibility rate helps to measure the ability to get more traffic from ranked keywords. To calculate Visibility we use the Visibility index for keywords depends on their positions. Keywords below 10 positions have zero visibility index because they bring traffic very rarely. The visibility index for keywords in the top 10 is below in the table.
| Position | Visibility index |
| 1 | 1 |
| 2 | 0.9 |
| 3 | 0.8 |
| 4 | 0.7 |
| 5 | 0.6 |
| 6 | 0.5 |
| 7 | 0.4 |
| 8 | 0.3 |
| 9 | 0.2 |
| 10 | 0.1 |
Below is a real example of calculating Visibility.
Visibility for keyword = Volume * Visibility index
Visibility in % = Sum of visibility for keyword / Sum of volume
Potential Rank
Potential Rank = Volume / Position.
This is Sitechecker's internal metric. It helps to sort keywords based on value (the higher search volume, the higher value) and chances to get this value (the higher position, the higher metric will be).
1 day
The difference between Position for the last day selected in the calendar and Position 1 day ago.
7 days
The difference between the Position for the last day selected in the calendar and the Position 7 days ago.
30 days
The difference between the Position for the last day selected in the calendar and the Position 30 days ago.
90 days
The difference between the Position for the last day selected in the calendar and the Position 90 days ago.
All Time
The difference between Position for the last day selected in the calendar and Position at the date when Keyword was created.
Compare Two Dates
The difference between Position for the last day and Position for the first day selected in the calendar.
CPC
The average cost per click (USD) historically paid for the Keyword in Google Ads.
Parameters
Keyword
The phrase that was added for tracking.
URL
The URL of your website that ranks by Keyword. It will be blank if your website doesn't rank for this Keyword in the top 100.
Target URL
The URL you are willing to rank for a specific Keyword.
Group
The text field helps to combine Keywords into clusters.
Created
The date when the Keyword was added to the project.
Updated
The date and time when the Position was updated the last time.