How to Use Page Audit

Page Audit is the report with important details on a specific page.

It is divided into tabs.

Overview

This tab contains the list of all errors and opportunities the page has, info about HTTP status code, canonical URL, meta robots and meta viewport values and HTTP headers.

Content

This tab contains values of title, meta description, H1-H6 heading structure, Open Graph tags and Twitter card. It helps to understand if your content is relevant to the purpose of the page and how the page snippet looks like in Google Search and on social media websites.

Keywords gap

Top keywords by lost clicks

Here is the list of top 20 keywords from Google Search Console by Lost clicks for the last 30 days with performance metrics and status of using in title, meta description, H1-H6 headings and alt tags. 

Clicks, Impressions and Positions are the native metrics of Google Search Console (GSC). Lost clicks is the custom metric calculated based on native GSC metrics. The following formula is used to calculate this metric:

Lost Clicks = (Impressions * 0.2) - Clicks

Top keywords to expand the content

Here is the list of top 20 keywords from Google Search Console by Lost clicks for the last 30 days that are missing in the content. There are no such keywords in page text, title, meta description, H1-H6 headings and alt tags, but your page ranks by them in Google. So, this a great opportunity to expand your content with this keywords.