How to use Page Segments report

The Page Segments report helps you understand how different groups of pages contribute to your website’s Google Search performance. Instead of reviewing each segment separately, this report lets you compare them in one place, track their growth or decline over time, and see the share of traffic each group generates.

You can open the report under GSC Insights → Page Segments.

What page segments are

Segments are flexible groups of pages created either by rules or by uploading a URL list.

They allow you to organize your website into logical parts, such as blog content, product pages, location pages, or any custom category you define.

The report also includes a special system segment called Other pages, which represents all URLs that do not match any of your custom segments.

Creating and managing segments

You can create new segments using the Create new segment button in the header.

Clicking it opens a drawer where you can name the segment, select a suggested template, define rules such as “URL contains”, or provide a URL list. You can also manage existing segments from the same drawer.

Segments built from URL lists can only have their list updated, and those based on rules can only have rules changed.

The system segment Other pages cannot be edited or removed.

A toggle in the report’s header lets you switch between Trend and Share views.

Trend view

Each line represents a segment and shows its impressions, clicks, CTR, average position, ranked keywords, or ranked pages over time.

Impressions and clicks reflect the total sum for the segment, CTR and average position are averaged across pages, ranked keywords are measured on the last day of the date range, and ranked pages show how many URLs belong to the segment.

The table beneath the chart displays the same segments with their ranked pages, ranked keywords, clicks, impressions, CTR, average position, and percentage changes compared to the previous period.

Numeric change values are available in Manage Columns if you want to show them, but they are hidden by default.

Each row includes a View Segment button that opens Performance Overview pre-filtered for that segment.

Share View focuses not on trends but on the distribution of your website’s performance.

The first chart shows how your pages are divided between segments. The second chart shows each segment’s share for the selected search metric. Clicks are selected by default, but you can switch to Impressions or Ranked keywords.

The table below converts the pie charts into a numerical format.

For each segment, you see the number of ranked pages and keywords, the amount of clicks and impressions, and the percentage that each number represents from your total site performance. CTR and average position appear without percentages because they are calculated as averages, not shares.

As in Trend view, Other pages appear without the View button.

When no segments are set up

If you only have the system segment (All pages) and haven’t created any custom segments yet, you’ll see an onboarding screen with an option to create your first segment immediately.

If your Google Search Console is not connected, you will first need to connect it before segment data can appear.

Practical use cases

This report is especially useful if you want to understand which page types contribute most to your growth.

Trend View helps detect when a specific part of the site starts to lose visibility, which is particularly helpful after redesigns, migrations, structural updates, or content pruning.

If you publish content regularly, the report highlights whether your new articles and guides begin to generate impressions and clicks. It is also a strong tool for monitoring whether your internal linking strategy is effective, because segments with many keywords but low clicks often signal missed opportunities.

For larger sites, Share View provides an instant breakdown of which parts of the site dominate search traffic and which ones require additional SEO work.