How to use Site Audit

Site Audit is the core tool of Sitechecker. It helps you to run an advanced technical SEO analysis of any site:

  • Scan websites for technical problems.
  • Identify on-page and off-page SEO issues.
  • Check for broken files and internal or external links.
  • Find weak or duplicate content.
  • Assess page errors, page load speed issues, and pages blocked by robots.txt.
  • Find out how to fix all the errors named above.
  • Share reports with contractors or clients 
Site Audit is used by webmasters to fix their sites as well as by agencies and freelancers to improve client’s websites and present their work. 

How Site Audit works 

Sitechecker crawls your entire website and checks for over 100 potential issues such as broken links, redirects, HTTP status codes, 404 pages, meta titles, h1, canonical tags, robot tags, content length, external, internal links, and anchors for each URL. You see the detailed report with all the issues and how-to guides that help you to fix them and improve your SEO performance. 
When using Site Audit, you will work with three main screens: 
  1. Summary
  2. Issues 
  3. Page report 

1. Summary 

It’s a starting screen on which you can see high-level stats about your website’s issues and errors. 
Apart from general data about issues you will see the audit date and number of crawled and indexed pages. 

2. Issues 

On the issues screen you see all the pages affected by a specific issue or a filter (critical issues or 301 redirects, for example.) 

It’s your main screen for working with issues and fixing them. 

3. Page Report 

On a page report screen you see an in-depth analysis of specific pages on your website based on parameters such as:
URL friendliness, display in Google SERP, image alt attributes, all external and internal links, Google score for usability and speed on desktop, and mobile versions, and more. 

How-to use Site Audit 

1. Click 'Create Project'

Visit page Projects and click Create Project button.

2. Enter a website's domain name

You can enter a domain name without using http:// or https:// protocol and www or non-www version. Sitecheckerbot will check all these versions for http status code and will crawl the one which has 200 response code.

3. Set rules for Site Audit and Site Monitoring

By default Sitecheckerbot will crawl your website respecting rules in robots.txt file. But you can edit these rules and disallow or allow more pages.

4. Use robots.txt specifications to set crawling rules

Our bot scans robots.txt file of your website and import its rules into the project settings. Take attention, when you edit robots.txt rules in our platform your real robots.txt file doesn't change. You can change these rules as often as you need. 

5. Go to Site Audit Summary

After the second step you can save settings and go to Site Audit Summary. You also can finish creating project. Connect Google Analytics and Google Search Console on the third step and add keywords for Rank Tracker on the fourth step.

When the crawling process will finished (usually it takes up to 2 minutes for websites up to 1000 pages) you can evaluate how many issues your website has and how critical these issues are. 

6. Send a report to your subordinates or freelancers (for website owners who don't work on site on their own)

If you are a website owner and have developers or SEO specialists who are working on your site you can give them access to view project or to edit project. Use button Share project for that purpose.

7. Send a report to your clients (for agencies owners and freelancers)

If you are SEO specialist, web developer, designer or marketing manager and working on clients' websites you can download a Site Audit report in PDF format and send it to you client. Below is an example how PDF report looks like.

This report can help generate leads for your services or demonstrate to your clients how many issues you have fixed on their websites (in a case when you send a report before and after the work).

You also can brand your reports. Use this path to add your own logo:  Profile -> Settings -> Change logo.

8. Start fixing errors yourself (for website owners who work on site on they own)

On Site Audit Summary you can see a list of all issues your website has. They are sorted from critical errors to warnings and to notices. Click on the issue you want to start fixing at first.

9. Use dropdown to switch issue

Here is how looks like the list of all pages that have a similar problem. You can switch between issue them clicking on the dropdown.

All issues in dropdown are structured in different way than on Summary page. They are divided on the blocks: Response code, Indexation, Content, Links, Other. In dropdown you also can see issues that weren't detected on your website.

10. Audit all links for a specific page

There are 3 types of links you can audit for a specific page.

Anchors - all links on your own website that refer to a chosen page of your website (also called internal backlinks).

Internal - all links on the chosen page to other pages on your own website.

External - all links on the chosen page to other pages on different website. 

So, when you click on any type of links you will see such report as below. This data can help you find internal backlinks with wrong anchors, links with non-200 server response code, issues in internal links structure. 

11. View full report for a specific page

If you want audit all issues for one page, click on its URL or click a button View Page Report in front of its page.

12. Use quick links to scroll to a specific error on the page

You will see a similar report as below. Scroll down to fix errors one by one or use quick links to go to a specific error.

13. Use how to fix suggestions

Each error has How to fix module. Use it to understand why this error is important and how to fix issue on the page. Some of these tips also have link to guides from our Knowledge Base and Google Help Center.

These are the basics of using Site Audit. When you will fix errors, click Re-check button. Sitecheckerbot will recrawl your website again and you'll get refreshed report. 

Don't forget to enable Site Monitoring for your website. It helps prevent your from many technical problems each website owner has when growing an online business.

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