How to use Dashboard

The Dashboard gives you a bird's eye view on your overall SEO performance. It helps you quickly check your Website's main metrics on one screen: website traffic, quality score, keywords, top landing pages, indexation status, backlinks, and more.

To start using Dashboard, please connect your Google Search Console and Google Analytics accounts. Sitechecker will use your accounts' data to generate reports with trends and insights that you won't find on your GSC and GA accounts. 

Reports 

All traffic, Organic traffic, Website Score reports

These are the first reports you see on the Dashboard.

  • All traffic shows the number of your Website's traffic for the last month and the growth/decline trends. We use the data from your connected Google Analytics account for this report. 
  • Organic traffic shows the number of your Website's organic traffic for the last month and the growth/decline trends. We use the data from your connected Google Analytics account for this report. 
  • The website Score shows your website score number from the Site Audit for the last month. 
These reports show your Website's high-level metrics. They help you quickly check whether your traffic is growing and see how your Website Score improved after you fix the issues. 

Analysis of SERP report  

This report shows you the performance of your keywords groups by their positions (top 1, top 3, top 10, top 30, top 50, top 100.) 
The main view uses the data from the keywords you've added to the Rank Tracker. You can switch the view to the keywords from your Google Search Console account. 
This report helps you to get a high-level view of your keywords trends. Your goal is to grow the number of keywords in the following groups: top1, top3, top10. 

Keywords on top 100 and without positions reports 

The first two reports show the number of keywords in Google's top 100 SERP and the keywords behind the top 100 SERP. With the number of keywords, you also see the growth/decline trend and each group's percentage. We use the data from the Rank Tracker for these reports. 
The third and fourth reports show the same data but from your connected Google Search Consoles account. That's why you most likely will see the larger amount of keywords in these reports. 
Your goal is to grow the number and percentage of keywords in the top 100 SERP. 

Top 100 keywords visibility in SERP and Top 15 keywords reports 

Top 100 keywords visibility in SERP shows the dynamic of the keywords included in the top 100 SERP. The red chart shows the data from your GSС account; the blue is for the data from the Rank Tracker. The good sign is when the charts are rising. 
The Top 15 keywords report shows the keywords that generated the most clicks for your Website. We use the date from your connected GSC account. This report might help you to find keywords you should focus on. 

Traffic and Sales report 

This report shows the traffic and sales number from your Google Analytics. The sales number is shown only for e-commerce goals from your GA. 

Site Indexation Progress report 

This report shows you a number of your Website's pages that are indexed by google. You can get the same data manually by googling "site:[your website address]." For example, this is how this query looks for the Sitechecker website: 

The number and the trend of your indexed pages is an important insight. The more pages are indexed, the better. If you detect the abrupt decline of the page number, it's a sign that something might get wrong (some pages closed from indexations or not accessible for google bot, etc.) 

Keywords report  

This report shows the spreadsheet with the positions of your most valuable keywords from the Rank Tracker. To set up keywords for this report, click on Edit Keywords and then customize the list. 
This report is handy when you have lots of keywords added to the Rank Tracker. For example, you added 200 keywords on Rank Tracker. In this report, you can choose twenty or thirty of the most important ones that need your daily attention. 

Top 10 Landings report  

This report shows you the SEO performance of your top ten landing pages. It shows you the main metrics for your top landing pages on one screen: 
  • A number of keywords in SERP for each page 
  • A number of impressions and clicks for each page 
  • Growth/decline trends  
To build this report, Sitechecker gathers the data from your Google Search Console account. But, you won't get the same report in your GSC. You can only see the summary for one page. 
I suggest checking two main data points: a number of keywords in SERP and growth/decline trends every day/two. These data points might help you to find pages you should focus your attention on. For example, you might want to add more content or update meta tags. 
If you have any questions about the Dashboard, please reach out at support@sitechecker.pr. We'd be glad to help! 
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