How to use Pages Winners & Losers report in GSC Insights

The Pages Winners & Losers report in Sitechecker GSC Insights shows which pages of your site gained or lost the most search traffic compared with the previous period.

It helps you quickly find pages that need attention and pages that are working well.

What you can do with Pages Winners & Losers

• See your top pages by clicks.
• Find the pages that grew the most.
• Find the pages that dropped the most.
• Check the change in clicks, impressions, CTR and position for each page.
• Open Page Details for any page.

How it works

Sitechecker compares your Search Console data for the period you choose with the previous period of the same length.

The report has three tabs:

• Top Performance: all pages, sorted by clicks.
• Winners: only pages with growth in the chosen metric.
• Losers: only pages with a drop in the chosen metric.

On the Winners and Losers tabs, Clicks is the default metric. You can switch to another one. You see both the change and the change in percent.

Filters

Use the date picker to choose the period. The previous period is selected for comparison by default.

You can search pages by URL and filter by Devices, Countries and Pages rules like contains or doesn't contain.

Table

Each row shows a page with its clicks, impressions, CTR and position for both periods and the change. Use Manage Columns to choose what to show.

Click a page URL to open Page Details, where you can see its keywords and history.

How to use it in practice

1. Check the Losers tab every week. Look at the pages with the biggest drop in clicks first.
2. If impressions dropped too, the page probably lost positions. If only CTR dropped, check the title and description, or new SERP features above your result.
3. Open the Winners tab after you update content. It shows whether your changes worked.

Frequently asked questions

What does the Pages Winners & Losers report show? It shows the pages with the biggest growth and the biggest drop in search metrics compared with the previous period.

What period is used for comparison? By default, the previous period of the same length.

Can I change the metric for Winners and Losers? Yes. Clicks is the default, and you can switch to another metric.

Is there a version of this report for keywords? Yes. The Keywords Winners & Losers report shows the same data by keyword.

Need help?

If you have questions about the Pages Winners & Losers report, write to us at support@sitechecker.pro. We are happy to help.