How to use Keywords Winners & Losers report in GSC Insights

The Keywords Winners & Losers report in Sitechecker GSC Insights shows which keywords gained or lost the most search traffic compared with the previous period.

It helps you see what drives growth and where you lose clicks.

What you can do with Keywords Winners & Losers

• See your top keywords by clicks.
• Find the keywords that grew the most.
• Find the keywords that dropped the most.
• Check the change in clicks, impressions, CTR and position for each keyword.
• Focus on brand or non-brand keywords.

How it works

Sitechecker compares your Search Console data for the period you choose with the previous period of the same length.

The report has three tabs:

• Top Performance: all keywords, sorted by clicks.
• Winners: only keywords with growth in the chosen metric.
• Losers: only keywords with a drop in the chosen metric.

On the Winners and Losers tabs, Clicks is the default metric. You can switch to another one. You see both the change and the change in percent.

Filters

Use the date picker to choose the period. The previous period is selected for comparison by default.

You can search keywords and filter by Devices, Countries, Keywords rules like contains or doesn't contain, and Brand / Non-brand.

Table

Each row shows a keyword with its clicks, impressions, CTR and position for both periods and the change. Use Manage Columns to choose what to show.

How to use it in practice

1. Open the Losers tab and filter by Non-brand. These keywords show where competitors or Google changes took your traffic.
2. If a keyword lost clicks but kept its position, check the search results for new ads, AI Overviews or other features.
3. Use the Winners tab to find keywords that are growing. Add the most valuable ones to Rank Tracker to follow them daily.

Frequently asked questions

What does the Keywords Winners & Losers report show? It shows the keywords with the biggest growth and the biggest drop in search metrics compared with the previous period.

What period is used for comparison? By default, the previous period of the same length.

Can I see only non-brand keywords? Yes. Use the Brand / Non-brand filter. It needs your brand name in the project settings.

Is there a version of this report for pages? Yes. The Pages Winners & Losers report shows the same data by page.

Need help?

If you have questions about the Keywords Winners & Losers report, write to us at support@sitechecker.pro. We are happy to help.