How to use AI Visibility

AI Chat Visibility is a Sitechecker tool that lets you track how often your brand appears in AI-generated responses from ChatGPT and Gemini. You can monitor your visibility, see which sources get cited, and keep an eye on your competitors, all in one place.

What you can do with AI Chat Visibility

• Track how often your brand gets mentioned in ChatGPT and Gemini responses.
• See which domains and URLs get cited by AI models when answering your tracked prompts.
• Monitor competitor visibility and citation share alongside your own.
• View the raw AI response for any specific prompt so you know exactly what the model said.
• Filter results by AI model, country, keyword, and date range.

AI Visibility has two folders in the sidebar: Visibility and Sources.

Visibility

Answers one question: are you showing up in AI answers? It contains Prompts, Competitors, Google AI Overview and AI Traffic.

Sources

Answers a second question: where do AI answers get their information? It contains Citations & Domains and Page Tracker. Use it to find the sites AI trusts and to track the pages you want AI to cite.

Getting started

To start tracking your AI visibility, you need to set up prompts. Here is how it works:

1. Choose your keywords. Pick keywords with high search volume that are relevant to your brand or product.
2. Generate or write prompts. You can generate prompts automatically or write your own. Each prompt gets linked to one of your keywords.
3. Select your AI models. Choose to track ChatGPT, Gemini, or both.
4. Choose a region or country if you want location-specific results.
5. Save your setup. Once saved, the tool will run one tracking session per day for each prompt, which adds up to about 30 runs per month per prompt.

You can manage all the prompts by switching to the "Manage Prompts" tab

Prompts

The Prompts tab lists every tracked prompt with its AI model and country, and shows your mentions, visibility, citations and citation share for each one.

Brand visibility is the percentage of prompt runs where the AI answer mentions your brand.

Citation share is the percentage of all citations that point to your domain.

Open Prompt Details on any prompt to see its visibility trend against your competitors, every response it received, and all its citations.

Responses tab lists each AI answer one by one, so you can read the full text and see which competitors and sources it named.

You can filter both tabs by AI model, country and date range.

The Prompts article covers the full setup and details.

Competitors

Competitors compares your brand with your competitors across all tracked prompts. Your own domain appears in the same list, so you can see who leads at a glance.

The charts show brand visibility and citation share for each domain over time, and the table shows prompt runs, mentions, visibility, citations and citation share for each one.

AI Visibility uses the same competitor list as Rank Tracker.

The Competitors article covers the full setup and details.

Google AI Overview

Google AI Overview shows how often Google shows an AI Overview for your tracked keywords and whether your site appears in it. It builds on your Rank Tracker keywords, so you need keywords on track to see data.

The report shows three metrics: AI Overview share, visibility and average citation position.

AI Overview share is the percentage of tracked keywords that trigger an AI Overview.

Visibility has two views: citation visibility counts AI Overviews that cite your domain, and brand mention visibility counts AI Overviews that mention your brand in the text.

The table lists every keyword with an AI Overview, with its citation, brand mention, SERP position, citation URL and position changes.

If Google Search Console is connected, it also shows impressions, clicks, CTR and position.

The Google AI Overview article covers the full details.

AI Traffic

AI Traffic shows the real visits AI chats send to your website, based on your Google Analytics 4 data. It compares AI chat traffic with your total traffic and with organic search, and shows sessions, key events and bounce rate.

You can also see which AI chats send the most visits and which pages they land on. You need to connect Google Analytics 4 to your project to use this report.

The AI Traffic article covers the full details.

Citations & Domains

Citations & Domains shows which websites and pages AI models cite in answers to your tracked prompts. The Domains tab opens by default and ranks the most cited domains.

Open any domain to see its cited URLs and the prompts where it appears. The Citations tab lists every unique cited URL with its content type, the AI models that cited it, the number of citations and its citation share.

Use the content type filter to find review sites, listings and other pages where your brand could be placed.

The Citations & Domains article covers both tabs in detail.

Page Tracker

Page Tracker follows the pages you want AI models to cite. These can be pages on your own site or pages on other sites where you placed a mention or a link to your brand.

You add pages to a project and group them with tags, for example by campaign or intent. For each page, Page Tracker checks whether it is indexed, whether your brand appears on it as a mention, a link or both, and whether AI models cite it for your tracked prompts.

When a page becomes a citation, you see which prompts cite it, how often, in which AI models and with what citation share over time.

The Page Tracker article covers how to add pages and read the results.

Frequently asked questions

What is AI visibility? AI visibility is how often AI assistants like ChatGPT, Gemini and Perplexity mention or cite your brand when people ask questions related to your business. Sitechecker measures it as the percentage of prompt runs where your brand appears in the AI answer.

Which AI models does Sitechecker AI Visibility track? Sitechecker AI Visibility tracks ChatGPT, Gemini, Perplexity, Google AI Mode and Copilot. It also tracks Google AI Overviews through the keywords in Rank Tracker.

How often does Sitechecker check AI answers? Sitechecker runs each tracked prompt once a day in every AI model you select for it.

What is the difference between brand visibility and citation share? Brand visibility shows how often an AI answer mentions your brand by name. Citation share shows what part of all sources cited in AI answers point to your domain. A brand can be mentioned without being cited, and cited without being mentioned.

Can I compare my AI visibility with competitors? Yes. The Competitors report in Sitechecker AI Visibility shows brand visibility and citation share for your domain and your competitors side by side, across all tracked prompts.

How can I find out which websites AI assistants trust in my niche? The Citations & Domains report in Sitechecker AI Visibility ranks the domains and pages AI models cite most often for your tracked prompts. You can filter cited pages by content type to find outreach and placement opportunities.

Do I need Google Analytics to use AI Visibility? You only need Google Analytics 4 for the AI Traffic report. Prompts, Competitors, Citations & Domains and Page Tracker work without it. Google AI Overview needs keywords in Rank Tracker.

Need help?

If you have questions about AI Visibility, write to us at support@sitechecker.pro. We are happy to help.